To get color theory, first we need to go back to the basics. With Piktochart’s infographic maker, you can learn on the go by selecting a professional template with a free account. ![]() I’m not artistic either, but over the years, I’ve picked a trick or two on color palettes that will turn you into a color pro in no time! Now that we know the importance of color, let’s cover some of the basics. Which one looks better? A, which uses a fantastic color combination that works perfectly together and with the tone of the elements, or B, which are random color shades picked for no particular reason. The image below features the exact same infographic – the same content, the same hierarchy, the same positioning of elements. However, the wrong color choice can destroy a design, even if everything else is there. The right color decision is the foundation for a beautiful, engaging and seamless design. When we talk about web or graphic design, color might be the single most important choice. ![]() Our mind is engaging with different color shades on a consistent basis, and associates them with different things.Ī study titled Impact of Colors in Marketing describes how researchers found that up to 90 percent of snap judgments made about products can be based on color alone (depending on the product).īut although we are so familiar with colors, there is a large spectrum of uncertainty when it comes to using color for art and design.
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